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B2B Guidelines and Tips & Tricks

March 2023

Dear Members,

The Aspen Board of REALTORS staff wishes to sincerely thank our membership for your patience during our time of transition as we seek a replacement for our Membership Services Coordinator. (Lacey) Our current skeleton staff has their hands FULL and have become closely aware of the most frequently asked questions by our members in the past month. PLEASE refresh your memory on how YOU can take control of your business by knowing how to best use the tools you use for success! Please READ the most current version of the B2B guidelines by clicking on the link below and read the tips below too!

READ B2B GUIDELINES HERE

Some Important B2B Tips to prevent receiving a disciplinary action:

  • Unless you are searching for a property all B2B messages are required to have an active MLS number. And that MLS number is required to be listed in the B2B message.
  • Searching for pocket listings are NOT allowed
  • Each rental listing message is REQUIRED to have ALL of the following items:

MLS # 

Indication of exclusive agency 

Company name 

Agent name 

At least one photograph of the listing 

The major area in the subject line 

  • For rentals, announcements regarding price reductions and new date availability are NOT ALLOWED.
  • A new rental listing B2B message is only allowed to be sent out ONE TIME.
  • If you are going to send a re-rental message to membership include re-rental in your subject line and be able to provide cancelation confirmation to ABOR if requested. 

A re-rental is defined as: If a tenant cancels a lease, in writing, and requests the listing and co-op broker to attempt to find a replacement tenant for the period of current lease to recoup rental funds. 

  • The “General E-List” is to be used for announcements of new brokers or staff in the office, office hours, winners of open houses prizes and drawings, and Affiliate news and promotion. No other topics should be sent to this E-List.

Discipline and fees: 

  • First Offense: A warning will be given, a record will be created and the violation will be documented in addition to broker’s managing broker being notified.
  • Second Offense: $250.00 fine and a one (1) week suspension from the B2B E-List Service
  • Third Offense: $500.00 fine and one (1) month suspension from the B2B E-List Service

If you have any questions on ANY of the information above, please contact kip@aspenrealtors.com or call the ABOR Office at 970-927-0235.